Research (Overview)

Research Film Opener Project 

Pitch Assignment: Explains what our concepts for the opening were before we got it approved.

Genre and Final Idea: Explains what the the genres we chose consist of and what the final idea for the film actually is.

Target Audience: Explains who we are trying to reach with this opening and how.

Similar Media: Two films that inspired our opening.

Genre Conventions: Explains typical conventions of genres chosen and how we applied them.




Image sourced from Google stock images.




Research Music Video Project 

Comparable Analysis - Viewed other similar themed videos such as What Makes You Beautiful by One Direction

  • Notated common elements between videos, representation, and social stereotypes within the same genre as my music video


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 Research Commercial Project 


In this portion, a Competitor Analysis, Audience Survey, and a Moodboard are all covered.


Competitor Analysis - Our main competitors are Sour Patch Kids, Swedish Fish, and Haribo. 

Audience Survey - We analyzed how various audiences felt about our candy in comparison to our competitors.

Moodboard - A description of all the colors, fonts, and images used to reach our target audience.



                                     SmartSweets Healthy Gummy Variety Pack ...

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