Target Audiences – Film Opening
Target Audiences – Film Opening
The target audiences for the video are young adults and teenagers. The demographic which includes the younger generations are typically drawn to and entertained by horror (slasher) and mystery films. Statistics have shown that about 50% of viewers of these genres are ages 14-25, which falls into the targeted audiences for the opener. This production has aspects of each which will draw curiosity and interest in it. Trendy clothes, pop music, utilizing dialogue that a “typical teen” would use are all included, and a game which is very popular with this demographic. Classic horror film lovers in general are also being targeted since our film could fall into this category.

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