Case Study - Music Video

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Case Study - Music Video

Case Study: What Makes You Beautiful by One Direction 

Genre: Pop / Teen Pop 

Target Audience: Teenagers, mainly girls aged 12–18 

Representation: 

  • Star persona: The band members are shown as friendly, attractive, and fun, fitting the teen idol stereotype. 

  • Gender representation: Males are shown as charming and caring, while females are admired and idealized. 

  • Youth culture: The video shows beach fun, dancing, and friendship, representing a carefree teenage lifestyle. 

Codes and Conventions: 

  • Camera: Close-ups of band members singing and medium shots of interacting with fans. 

  • Sound: Upbeat pop music with a catchy chorus. 

  • Editing: Fast-paced cuts to match the music’s rhythm. 

  • Mise-en-scene: Bright sunny beach, casual clothing, happy expressions, playful actions. 

Typical Stereotypes: 

  • Young males are charming, fun, and harmless. 

  • Females are shown as the object of admiration. 

  • Relationships are innocent and romanticized. 

How it fits the genre: 

  • The video uses star persona, youth culture, and gender representation to appeal to a teen audience. 

  • It follows typical pop/teen pop conventions like catchy music, playful settings, and positive emotions. 



What Makes You Beautiful - One Direction


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