Codes & Conventions - Music Video

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Codes & Conventions - Music Video

The genres of music that Baby by Justin Bieber pertains to are: 

  • Teen pop 

  • Dance-pop 

  • R&B influenced pop 

The major codes and conventions typically used in these genres are: 

Camera: 

  • Energetic camera movements 

  • Lots of close-up shots on the singer 

  • Smooth, clean shots 

Sound: 

  • Catchy beat 

  • Repetitive chorus 

  • Clear vocals 

  • Rap feature 

Editing: 

  • Editing matches the beat 

  • Fast cuts 

  • Lots of energy and fun 

Mise-en-scene: 

  • Bright lighting 

  • Colorful, casual clothes 

  • Dancing and playful behavior 





R&B Mainstream

(Images found on Google)




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