Audience Survey - Commercial

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Audience Survey - Commercial

Key Data Points: Shopkick National Candy Month Survey


• 87% of consumers reported purchasing candy regularly.


• 47% of regular candy buyers said they are seeking out healthier candy alternatives, including those with reduced sugar content.


• 13% of consumers do not purchase candy regularly.


• 50% of non-buyers identified sugar reduction as the primary reason for avoiding candy.


• Nearly half of all shoppers overall are actively seeking healthier candy options.






Amazon.com: SmartSweets Variety Pack, 1 ...

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