Competitor Analysis - Commercial

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Competitor Analysis - Commercial


    Sour Patch Kids- Has the slogan, "First they're sour, then they're sweet." Focuses on using vivid colors, comedy, and positive tones to create cheerfulness.


    Swedish Fish- Targeted toward Gen Z and uses many different slogans to draw in interest in addition to fun visuals of the candy. They have a playful and unique marketing strategy.


    Haribo- Uses adults speaking with children's voices, further known as the "Kids' Voices" campaign. Emotional appeals and bright illustrations draw in their target audiences.




Save on Sour Patch Kids Watermelon Sour ...SWEDISH FISH Soft & Chewy Gummy Candy ...Haribo Gold Bears Gummi Candy | Walgreens

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